According to analysts at Goldman Sachs, and in 2014 the global luxury market size of about $50 billion. Notably, East Asia has become a powerful engine for growth in the luxury market. In recent years, China, becoming a focus of attention of many luxury goods companies, according to Goldman Sachs report, in 2004 China luxury sales accounted for 12 percent of the total population of the world, China has become the world's third largest consumer of luxury louis vuitton outlet goods consumption group, to 2014, the contribution of China's luxury consumers worldwide total sales of luxury goods industry will reach 20% by 2015, Chinese consumers will become equally important to Japanese consumers of luxury goods consumers. Luxury consumption contributed to the rapid expansion of high luxury market, almost all of the world's top brands have stores in China, and even the emergence of a number of flagship stores. Which lead the industry's leading luxury goods company louis vuitton replica business is deeply rooted in the hearts of its brands of Chinese luxury consumers in China once again created its glory. As a newly emerging luxury consumer, accounting for China's luxury consumer market exclusively for foreign luxury brands, while China has the world's largest population of this country of consumption, but so far no local luxury brands, in-depth research to understand China luxury consumer goods market and consumer psychology, learn from foreign luxury goods in China and experience of louis vuitton purses successful marketing strategies for local businesses to create their own successful luxury brand has a positive meaning. In 1992, Louis Vuitton to enter China and has been steadily developed into China 15 years to open 15 stores in China, has been in the market share of sales of luxury goods sector accounted for 45%, and in the three years between 2004-2006 to maintain a continuous increase of 4 times impressive performance. In this article, the author attempts through the famous Louis Vuitton luxury goods companies in the Chinese mainland market by implementing marketing strategies to study and fully understand China's luxury consumption, thereby establishing an independent luxury real sense for Chinese companies brand offers some useful suggestions.
In 2014 the world's leading integrated brand consulting company Interhrand announced the leading luxury brands ranked according to their published content of this paper studied the luxury market. The face of the global financial crisis, the luxury industry growth although lower than last year, but the current situation is still not be ignored. In addition, the emerging countries to seize luxury new fashion consumer groups, such as the target cheap louis vuitton customers are the pursuit of luxury style consumer group. Companies from Interbrand analysis, in 2014, Louis Vuitton France topped the list has the absolute advantage, the world's leading luxury brand value of up to $21.602 billion. Despite the impact of the global financial crisis in 2014, however, the replica louis vuitton company's sales have continued to grow. People have been discussing, compared to other luxury brands, what is the secret of Louis Vuitton 150 years to make enduring, better maintained unsurpassed quality and innovation. Undoubtedly, the success of Louis Vuitton's perfect positioning strategies from each unique and special louis vuitton sale marketing strategy, which is the other competing companies can not match. In this paper, based on theoretical and empirical support to the diamond as the main tool for positioning model. Based on the well known luxury brands road "Louis Vuitton" market positioning strategy were systematically analyzed to study its implementation of marketing strategies, including target customer choice and combination of marketing strategies taken to achieve positioning. Finally, the summary. This article is intended to provide reference for luxury marketing.
Analysis and research of Louis Vuitton marketing strategy. This paper argues that as the world's leading luxury brands, should have a unique positioning strategy development for Louis Vuitton, the paper analyzed from various angles, Louis Vuitton market positioning strategies are analyzed systematically. Including the louis vuitton replica handbags target consumer choice, and a detailed study and analysis of the Louis Vuitton positioning. Taken to achieve positioning and marketing mix strategies and tactics. Louis Vuitton company profile. This part is a general introduction of replica louis vuitton bags. Hundreds of years ago, Louis Vuitton from the service at the beginning of the French royal family, and gradually known to the public today. This part is a general introduction of luxury. First, the use of descriptive meaning of luxury, and analyzes the main features of luxury, then, recalling the luxury of cultural evolution and the world of luxury consumption market conditions.